Microsoft Advertising
Broaden the search. Sharpen intent.
Microsoft Advertising strategy and campaign management that explores relevant demand beyond your existing channel mix. WeFuse connects audience opportunity, activation and measurement to your commercial goals.
Let’s talkMicrosoft Advertising
The opportunity
For brands seeking an additional source of relevant search demand, or assessing whether their current media mix overlooks valuable audiences.
Microsoft Advertising
What we deliver
Channel opportunity assessment
Assess the role Microsoft Advertising could play alongside existing media activity.
Campaign and message planning
Align relevant search themes, audience needs, messaging and destination pages.
Activation and tracking review
Connect investment, campaign setup and measurement requirements.
Ongoing optimisation
Use search and conversion insights to refine campaigns and determine where further investment is justified.
Microsoft Advertising
How we work
Assess the opportunity
Review objectives, current search activity and available audience evidence.
Build an appropriate plan
Choose relevant campaign capabilities and align setup, messages and measurement.
Evaluate incremental value
Interpret performance alongside the wider channel mix and prioritise improvements.
Microsoft Advertising
Your questions
Should Microsoft replace Google Ads?
The decision depends on the opportunity and the evidence. We typically evaluate the role of each channel within the wider plan rather than assume one should replace another.
Can existing campaigns be reused?
Existing structure and creative can inform the starting point, but platform settings, policies and performance still need review.
Which advertising formats should we use?
We select the formats relevant to your goals and available in your market. Availability and suitability are checked during planning.
YOUR NEXT CHAPTER
What could we
fuse together?
Tell us what you want to move forward. We’ll connect the right expertise around your next step.
