Generative Engine Optimisation (GEO): The New Frontier in Digital Marketing

The Evolution of Search

The digital landscape is undergoing a seismic shift. Traditional Search Engine Optimisation (SEO) strategies, which once prioritised keyword density and backlinks, are now being complemented, and in some cases, supplanted, by a new paradigm: Generative Engine Optimisation (GEO). As AI-driven platforms like ChatGPT, Google's Search Generative Experience (SGE), and Perplexity AI become primary sources of information, understanding and leveraging GEO is essential for brands aiming to maintain visibility and relevance.