From Gold to Global: WeFuse Selected as ECHO Awards Judge
- Date:
- Nov 27, 2025
- Length:
- 3 min read
WeFuse Invited to Judge International ECHO Awards Following Gold Win at Assegai Awards
In another proud moment for WeFuse, our Lead Data-driven Performance Strategist, Thomas Henderson, has been invited to join the judging panel for the prestigious International ECHO Awards, a global benchmark for excellence in data-driven marketing. This honour comes shortly after WeFuse took home Gold at the 2024 Assegai Awards in the B2B category, a recognition that highlighted our commitment to strategic innovation, measurable performance, and creative problem-solving. The Assegai Awards are known for celebrating campaigns that deliver results underpinned by strong data, customer intelligence, and breakthrough execution, hallmarks of the work our team delivers every day.
Why This Matters
Being asked to judge the ECHOs isn’t just an individual honour, it’s a testament to the growing influence of South African marketing talent on the global stage. The ECHO Awards have a 95-year legacy and represent the highest level of recognition in data-driven, performance-focused marketing. Judges are selected based on industry impact, expertise, and demonstrated excellence in delivering meaningful business results.
To have WeFuse represented among this panel of international leaders reinforces the quality of work being produced not just at WeFuse, but across Africa.
A Bit About Our Lead Data-driven Performance Strategist, Thomas
Thomas brings over 15 years of end-to-end marketing experience, shaped through agency, corporate, and SaaS environments. His career began in 2009, working from the ground up across SEO and Paid Media, and he was among the early adopters of Facebook Ads in 2012, helping shape the foundations of performance marketing as we know it today.
In 2019, he transitioned client-side into SaaS marketing, where he helped drive significant revenue growth through a high-impact startup-to-enterprise merger.
He rejoined agency life in 2023 with WeFuse, where he leads performance strategy with a focus on:
- Full-funnel paid media
- AI-driven optimisation and workflow automation
- Data-led problem solving
- Scalable performance frameworks
- Integrating creative, analytics, and technology for measurable growth
Thomas’s blend of hands-on technical expertise, strategic thinking, and future-focused innovation makes him a natural fit for an awards body that holds performance and data in the highest regard.
His recent thought leadership on industry shifts, including the transition to a privacy-first digital landscape, can be explored in his article: Navigating the Cookieless Future
A Proud Moment for WeFuse
As Thomas joins the global ECHO judging panel, we are reminded of what fuels our work: Curiosity. Data. Creativity. And an obsession with solving real business problems. We couldn’t be prouder to have WeFuse represented at this level.
Looking Forward
This invitation, paired with our recent Assegai Gold, strengthens WeFuse’s belief that African performance marketing deserves global recognition, and we’re only getting started.
Here’s to raising the bar, again and again and daring to think differently to
always create what truly matters!
always create what truly matters!
You can read more about the ECHO Awards announcement here: https://www.bizcommunity.com/article/the-international-echo-trophy-lands-in-south-africa-060255a