Why Women Excel in Tech, Data and Digital
- Date:
- Aug 17, 2025
- Length:
- 6 min read
Overview
When you think about tech, data, and digital careers, the first image that might pop into your head is a room full of men in hoodies, staring at multiple monitors, speaking in code (literally). But times are changing — and they’re changing fast. Women are stepping into the tech, data, and digital space in record numbers, bringing with them something game-changing: a unique blend of systematic thinking, attention to detail, and the ability to see a project from every angle before it even begins.
Why Women Are Built for This Industry
Let’s be honest: women have been running complex systems for centuries — they were just called households, businesses, classrooms, and communities. The ability to manage multiple moving parts while keeping the bigger picture in mind isn’t new to us; the tech and digital space is simply a new arena for that skillset to shine.
In my own experience, women tend to approach projects with a structured, step-by-step mindset. This means that during the Discovery and Define phases of a brand, performance, or development campaign, they’re already spotting the risks, the gaps, and the potential pitfalls. This foresight leads to a Design and Delivery phase that is faster, more efficient, and more thoroughly thought through.
Case in point: I was recently asked to provide recommendations for reducing a brand’s paid search budget. Upon investigation, I discovered they were spending their budget bidding on their own brand name. Now, that’s a bit like buying a ticket to enter your own house.
The bigger concern? Their SEO was far from optimised, and a recent Platform-as-a-Service upgrade had broken key analytics in GA4 — meaning they were flying blind. My recommendation was simple: fix the foundational issues first (SEO and analytics), then adjust the paid search strategy. After all, there’s no point patching a leak in the roof if the foundation is crumbling.
And here’s where systematic thinking comes in: when brands don’t have a Digital or eCommerce Manager, small technical changes — like a platform upgrade — can have massive ripple effects on other areas of the business. Women in this industry, with their eye for detail and big-picture thinking, can spot these connections early, saving time, money, and headaches later on.
From Beauty to Bytes
My own journey into this world wasn’t conventional. I have a BCom in Marketing and Business Management, and I spent the first 10 years of my career as an operational manager in the beauty industry — a space dominated by women.
After being made redundant, I had the incredible opportunity to join my brother in founding WeFuse. At the time, I had zero digital experience beyond being a Facebook user and a frequent visitor of online stores. But what I did have was deep operational know-how — the kind that keeps a business running smoothly behind the scenes.
Fast forward almost a decade, and I’m now well-versed in tech, digital, and design — backed by an extraordinary team who thrives on solving complex client challenges together. When I joined, I was struck by how male-dominated the industry was, especially in senior roles. Today, it’s inspiring to see more women stepping up, leading, and reshaping the industry’s future.
The Women’s Month Reminder
Women’s Month is a time to celebrate the progress we’ve made, but also a reminder of the value diversity brings to any workplace — especially in fast-moving industries like tech, data, and digital. Different perspectives create better solutions. Balanced teams make stronger strategies.
And perhaps most importantly, when women bring their systematic thinking, thorough planning, and empathetic leadership to the table, projects don’t just get done — they get done right.
At WeFuse, we believe that the future of this industry isn’t about replacing one perspective with another — it’s about blending the best of all worlds. And if that means adding a few more high heels, colourful sneakers, and bold lipstick shades into the boardroom, well, that’s just a bonus.
As a final thought, Tech is about solving problems. Women have been doing that brilliantly for centuries — now, we just have better tools.