Baby Soft online advertising
We were tasked to drive awareness around and support the Baby Soft television advert which focused on the launch of their new product range through select digital platforms.
We were tasked to digitilise Baby Soft's ATL campaign to launch their new range of products. We carried out a consistent digital roll out across various digital platforms using GDN banners and Facebook Canvas and Carousel ads.
WeFuse created playful GDN banners and Facebook Canvas and Carousel adverts that were in keeping with the Baby Soft creative and brand CI. This digital campaign would draw awareness to their new TVC and launch of their new product range, namely that of the combination of wet and dry tissue paper.
We saw the opportunity for digital to play a key role in supporting their current ATL media. This was also a fun opportunity to bring new digital creative into the brand to make it fun and appealing for their target audience.
Facebook Canvas Ad
Fun, playful and engaging was the goal for these Facebook Canvas ads.
We successfully increased engagement over the Baby Soft Facebook page. The GDN banners achieved a high CTR and very high impressions. The final result; a successful roll out, achieved ROI and another very happy client.