The BetterBond website
Leading bond originators, BetterBond, approached us with an unformidable task...build an entirely new and customised website in just 21 days.
BetterBond briefed us on the task of transforming their online digital presence to elevate the business from that of their competitors…Oh, and with only 21 days to do it in. The focus of this project was to give BetterBond a platform that generated high quality leads and created brand awareness. We were provided with guidelines which were utilised to create the website.
Thanks to copious amounts of coffee, pizza and sheer willpower, we were able to meet BetterBond’s tight deadline of designing and building the entire website within 21 days. The site was built on completely custom templates and built into very complex FSP API’s to enable users to calculate their bond applications online.
Using custom built frameworks for the site allowed the brand to have it's own unique user experience. One that would allow users the ease of calculating their bond applications with instant pre-qualification mechanics to drive high quality leads.
19 litres of coffee drank, 6 pizzas eaten, 24 hours of sleep missed, and one successful website transformation completed.
The results were that we built a kick-ass website (even if we do say so ourselves) for our client that they loved, and that lead to stronger leads, better conversion rates and a much improved bounce rate.