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WeFuse -

Breakpoint campaign

Converse enlisted us to bring the maximum attention to the launch of their Breakpoint sneaker.

What?

What we did to make this project work.

How?

How we implemented the project.

Why?

Why we did what we did for this project.

Facebook Canvas Ad

The Breakpoint Facebook Canvas design and functionality heightened engagement, aligning the social campaign to the fresh and trendy look and feel derived from the Breakpoint range of sneakers.

Canvas ads are a great way to increase your engagement on Facebook

Over 1.8 million

Impressions Reached

17, 700

clicks

Results

The aim of this campaign was not to drive traffic to the site but rather to present the banners and ads as much as possible which the campaign successfully achieved. The campaign exceeded Converse expectations in that the campaign assisted in a high sell through in stores as well.

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