Converse enlisted us to bring the maximum attention to the launch of their Breakpoint sneaker.
We implemented a programmatic campaign to draw attention to this sneaker drop and garner maximum attention and drive in-store sales. This was supported by social media creative and attention in the form of a Facebook Canvas ad.
During this campaign we targeted our audiences by interests; custom affinity audiences were created to target. The audiences we focused on included: media and entertainment, sneakerheads, sneaker shoppers, sports & fitness, lifestyle and hobbies. All campaign creative and implementation was to incentivise our core audience into retail store.
This campaign was focused on creating brand awareness as well as garnering attention for the latest sneaker drop by Converse and supporting in-store sales.
Facebook Canvas Ad
The Breakpoint Facebook Canvas design and functionality heightened engagement, aligning the social campaign to the fresh and trendy look and feel derived from the Breakpoint range of sneakers.
Over 1.8 million
The aim of this campaign was not to drive traffic to the site but rather to present the banners and ads as much as possible which the campaign successfully achieved. The campaign exceeded Converse expectations in that the campaign assisted in a high sell through in stores as well.