Brentwood is clothing brand that has a long history in South Africa, offering elegant and stylish men's wear. We were asked to create a new corporate image for Brentwood to attract younger customers.
We were tasked with constructing a new CI for the Brentwood clothing brand. Brentwood offers classic men’s wear and this re-branding was executed to widen Brentwood’s target audience and gain younger consumers whilst still staying loyal to the brands core values.
We were provided with the relevant research on the target audience to understand the desired audience and align the CI with this audience. We designed a new corporate identity and website to fit with the new direction that the clothing brand was moving towards.
This rebranding was executed to widen Brentwood’s target audience and gain younger consumers whilst staying loyal the brands fundamental principles.
Out with the old & in with the new
We successfully created a new CI for Brentwood that was in keeping with their core values, but that is still attractive to a younger market.