Augmenting Haier Living

Haier is ranked the No.1 Global Major Appliances Brand; we were given the task of creating awareness around the brand in South Africa, driving sales, and bringing Haier appliances to life so that potential customers could envision the products in their home. 

What?

What we did to make this project work.

How?

How we implemented the project.

Why?

Why we did what we did for this project.

30%

How much the fan base increased.

100, 000

Downloads of the app.

28%

Increase in user engagement.

Results

Downloads exceeded 100,000 and opportunities were served through social media, enticing users to enquire and purchase the products. We saw their fan base grow by 30% and saw a 28% increase in user engagement. 

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