Socialising Haier

With Haier being the leading home appliance in the world, we were tasked with bringing awareness of the brand to the South African market.

What?

What we did to make this project work.

How?

How we implemented the project.

Why?

Why we did what we did for this project.
Click on each post to get the full results

2017 Fastest growing appliance pages in SA

WeFuse
179,941 Fans
WeFuse
142,484 Fans
WeFuse
95,527 Fans
WeFuse
55,838 Fans

200%

Increase in traffic to the Haier website.

10px

This campaign saw engagement increase of over 10 times.

173 000

Currently over 173 00 fans on Facebook.

Results

We achieved the highest number of mentions of #HigherLiving and Haier SA on Facebook with this campaign. There was a 200% increase in traffic to the Haier website and Haier retailers. This campaign saw engagement increase of over 10 times (organic), furthering the online campaign’s objectives of establishing Haier as a leader in innovative and sustainable household appliances.

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