Hard Working, Hard Wearing

Dickies is a work wear inspired clothing brand that is embraced not only by the young, energetic and vibrant, but also those individuals who simply choose to live the brand. We were tasked to bring awareness to this brand through the Hard Working, Hard Wearing project. 

What?

What we did to make this project work.

How?

How we implemented the project.

Why?

Why we did what we did for this project.

Uno July

Rapper Uno July embodies the retro-become-nouveau personality dedicated to representing the Cape Town and with his large following and his sick beats he personifies the Hard Working, Hard Wearing project.

Instagram

Instagram

The video was viewed 152 times.

Youtube

Youtube

Uno July's video received over 8000 organic views.

Results

The results speak for themselves. Take a look at the videos below and tells us these aren't the bomb.com 

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