The #ReadyForMore Converse project saw us create and produce an influencer based video campaign.
Influencer marketing through video creation. Converse briefed us to create several videos of individuals who lived their brand. These videos would, in turn, talk to the influencer’s followers and encourage them to show their support for the brand.
We carried out video production, a social media campaign and influencer management. We selected key influencers that tapped in to the target market and who spoke to their own audience. The videos of the influencers were created to show their passion for what they do and in doing so their passion for the brand. All the videos were unscripted to show the raw emotion and interest in the brand from the influencers.
Video was the chosen medium as is was the only true way to encapsulate the passion of the individual and show the influencer’s authenticity.
The BloodBrothers #ReadyforMore video spread extremely well across Facebook and Instagram with 911,634 video views.
The Good Luck Bar
Part of the #ReadyForMore campaign included Nicol Van Der Berg who is one of the owners of The Good Luck Bar, one of South Africa's best live music venues. This video received over 19 000 views.
Francois van Coke
Francois Badenhorst, better known by his stage name Francois Van Coke, is the lead vocalist, songwriter and founding member of the South African alternate rock bands Fokofpolisiekar and Van Coke Kartel. His video received over 3 000 views.
Moonchild is a Jozi based electronic vocalist and fashion designer known for her soulful singing and fresh fashions. Her video received over 19,000 views.
Tecla Ciolfi- Texx and the City
Luke Jackson, skateboarding enthusiast, Session Magazine editor and distributor and Converse consultant shows how he is #ReadyForMore in his video which received over 13,000 views.
This project rocked the party that rocked the party and grew attention for Converse South Africa by creating unique and local content.