Converse B2B Commerce Reinventing the Digital Sell-In Experience
Assagei
A commercial and cultural transformation of B2B trading
Reinventing the Digital Sell-In Experience For Converse
The Challenge
Converse approached us with a critical operational challenge: its B2B sell-in process for retailers was outdated, inefficient, and heavily manual. Retailers relied on spreadsheets, seasonal activations, and in-person meetings to place bulk orders, resulting in delays, errors, and poor scalability.
On the surface, the ask was simple: digitise the ordering process. But we saw a deeper opportunity, not just to modernise a workflow, but to architect a strategic, modular platform that could future-proof how Converse engages with its retail network.
The Approach
We started by reframing the problem:
How could we reinvent the B2B experience to be smarter, faster, and more scalable? Through a series of stakeholder workshops, we uncovered layers of operational complexity, including:
Tiered retailer pricing and custom assortments.
Variant management and bulk seasonal ordering.
Forecasting requirements and campaign segmentation.
Shaping our technical and design approach, resulting in a headless, MACH-based digital commerce solution built for adaptability and speed.
What We Built
Modular MACH Infrastructure
Cloud-native, API-first, and headless, a future-ready system designed for high flexibility and integration.
Intelligent Commerce Engine
Dynamic rules-based catalogue curation, tiered pricing, and variant logic tailored to each retailer’s contract and behaviour.
Multi-Product Order Cards
Retailers could bulk-order entire seasonal collections in just a few clicks, streamlining the buying cycle.
Self-Managed CMS
Marketing and sales teams could manage content blocks, product uploads, and access controls, without developer support.
Mobile-Optimised UX
The experience was fully responsive, enabling orders from anywhere, on any device.
No More Spreadsheets
Static, manual tools were replaced by a living digital platform that enabled real-time planning and interaction.
Results
Our Successful Results
- Retailer platform adoption
- +268%
- Increase in retailer pre-orders
- +1238%
- Return on investment in the first year
- 40x
Simplified Workflows, Amplified Performance
Retailers reported faster, more confident ordering experiences. Internally, Converse saw a dramatic reduction in manual effort, fewer order errors, and stronger campaign performance.
Smarter, Faster, Always-On Growth
What was once a once-per-season interaction is now a continuous, data-rich engagement loop, driving growth and enabling smarter distribution at scale.
Converse B2B Strategy
Why It Matters
This wasn’t just a technical rollout, it was a commercial and cultural transformation. The platform has become a blueprint for Converse’s broader digital strategy and is now being explored for rollout across other global brands in the DSI portfolio.
We didn’t just digitise commerce. We redefined it.
YOUR NEXT MOVE
Make wholesale
work better.
Bring customers, product information and ordering together in a clearer B2B experience. Let’s talk about the platform your partners need.
